Beef Industry Helps Fight World Hunger at Cattle
Industry Convention
Elanco partners with Heifer International to help
raise up to $20,000

NASHVILLE,
Tenn. (Feb. 1, 2012) ― Today, Heifer
International and Elanco Animal Health announced a new initiative for their
ongoing partnership to end hunger in conjunction with the 2012 Cattle Industry
Convention. Beef producers attending the convention in Nashville and throughout
the nation can support Elanco’s donation of up to $20,000 to Heifer
International by simply visiting www.heifer.org/Elancopartnership. Elanco will donate $1 to Heifer International for every
unique visit to this landing page through March 2012.

“This is a great opportunity for
producers to make a difference with a single click,” said Ted McKinney, Elanco
director of public affairs. “The ultimate goal is to further Heifer
International’s impact and celebrate the role beef producers play in working
toward a world without hunger through the use of production-efficiency
technologies.”

 Producing beef efficiently means
more people everywhere can have access to safe, affordable food, and the widest
variety of food choices. For years, beef producers have used
production-efficiency technologies to increase the amount of beef available by
producing more with less. Now they can help make a donation with their clicks
and by visiting the Elanco trade show exhibit, booth 442, at the convention for
more information.

 A partnership to end hunger
Since 2008,
Elanco and Heifer International have worked together to help provide a better
life ― for animals and people. The partnership has already helped more than
6,500 families and is on its way to fulfilling the commitment of helping 100,000
families globally.

“Today, through initiatives like
this one, millions of people who once were hungry now are nourished by milk,
meat, eggs and fresh vegetables,” said Marleen New, director of Heifer
International corporate and foundation relations. “This new initiative is an
exciting way for the beef industry, Elanco and Heifer International to partner
in making a big difference in the fight against hunger.”

 Together, Heifer International
and Elanco have identified small communities in emerging countries that could
substantially benefit from the gift of an animal, as well as training in animal
husbandry and other production practices. In recent years, Elanco and Heifer
International have focused their efforts in the Lampung province in Indonesia,
the Copperbelt in Zambia and the Hebei province in China.

 “We’re counting on the beef
industry to help us make this donation of $20,000 possible,” said McKinney.
“Every additional click puts us one dollar closer to helping these communities
overcome hunger.”

About Heifer International
Heifer’s mission is
to end hunger and poverty while caring for the earth. Since 1944, Heifer
International has provided livestock and environmentally sound agricultural
training to improve the lives of those who struggle daily for reliable sources
of food and income. Heifer is currently working in 40 countries, including the
United States, to help families and communities become more self-reliant. For
more information, visit www.heifer.orgor call 800-696-1918.

About Elanco
Elanco is a global innovation-driven company that develops and
markets products to improve animal health and food animal production in more
than 75 countries. Elanco employs more than 2,500 people worldwide, with offices
in more than 40 countries, and is a division of Eli Lilly and Company, a leading
global pharmaceutical corporation. Additional information about Elanco is
available atwww.elanco.com.

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