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Registration is Now Open for the 2020 Tennessee Cattlemen's Association's Convention & Trade Show

Where Heritage Meets The Future

The Tennessee Cattlemen’s Association (TCA) will celebrate 35 years of serving the state’s cattle producers with its annual convention and trade show in Murfreesboro, Tenn. on January 10-11, 2020. Attendees will hear from top livestock industry speakers addressing topics like herd health, forage systems, sustainability, and the current state of the beef business.

This year’s theme, “Where heritage meets the future,” was selected to show how beef cattle production has deep roots in Tennessee, but also acknowledge the need for innovation and progress. “We believe that we weave those well with our speaker line up this year,” said Charles Hord, executive vice president of TCA. “We are highlighting experts in all fields of production and also some top leaders in advocacy like NCBA President, Jennifer Houston, and BEEF Magazine blogger, Amanda Radke.”

Informational breakout sessions called, “Cow Colleges” will be held on both Friday and Saturday. This year’s topics include: the Asian Longhorn Tick, BVD, cattle foot scoring, global cattle market, fake meat, minerals, and more.

Beginning at 8 a.m. on Friday, attendees can visit the trade to talk with more than 100 exhibitors. Vendors will be showing off new products, services, and the latest technology for the beef and dairy industries. Also that morning, there will be a live bull and heifer sale in the trade show area held by the University of Tennessee.

Later that day, TCA will be presenting several scholarships to youth and honoring outstanding industry leaders and members during the awards luncheon. There will also be an opportunity to hear from several candidates running in 2020 elections.

Also on Friday is the TCA Delegate Session where every member has the opportunity to vote in Board of Directors’ elections and later, youth from around the state will gather to be presented awards and scholarships.

Pre-registration is $20 for Friday or $15 for Saturday. It is $30 for both Friday and Saturday. Lunch cost is extra. Pre-registration ends Jan. 3. Late registration and registration at the door will be an additional $10 over pre-registration fees.

Attendees can register online at www.tncattle.org/shop. A full schedule of events can also be found on the TCA website. If attendees would like to register for the TDPA sessions, they need to register with Stan Butt. If they are attending the Veterinarian sessions, they’ll register with Dr. Strickland. For hotel reservations, call the Embassy Suites Hotel at (615) 890-4464 or online: www.murfreesboro.embassysuites.com.

TCA was founded in 1985 and has 7,000 members from across the state and the southeast. The organization works to provide the cattlemen of Tennessee with an organization through which they may function collectively to protect their interests and work toward the solution of cattle industry problems and to build the necessary goodwill that will bring both governmental esteem and recognition to the industry.

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