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Tennessee Beef Industry Council Honored as Friend of the Tennessee Cattlemen's Youth Association

Murfreesboro, TN— The Tennessee Beef Industry Council (TBIC) received the 2023 Friend of the Tennessee Cattlemen’s Youth Association award. The award was presented at the Tennessee Cattlemen’s Association (TCA) Youth Awards Banquet sponsored by Kubota Tractor Corporation, on Saturday, January 20, 2024, in Murfreesboro, Tennessee. Valerie Bass, TBIC Executive Director, accepted the award on behalf of the Tennessee Beef Industry Council.


The Friend of the Tennessee Cattlemen’s Youth Association award was created in January 2022. The award is designed to recognize a person or organization who has gone above and beyond to show their support for the Tennessee Cattlemen’s Association’s youth members.


The TBIC mission statement states that they are a beef community dedicated to growing beef demand by producing and marketing the safest, healthiest, most delicious beef that satisfies the desires of an increasingly global population while responsibly managing livestock and natural resources. The TBIC Board of Directors consists of cattlemen and women nominated by one of the state’s cattle organizations. The TBIC staff is committed to managing the Beef Checkoff program for Tennessee and directing relevant, informative, and cost-effective events and activities to inform and educate consumers about the healthful benefits of beef.  


TBIC is a loyal supporter of the Tennessee Cattlemen’s Youth Association. Each year, they allow the TCA Youth Ambassadors to use their meeting space for the Youth Ambassador Leadership Day and host the group for a Beef Culinary Training. The TBIC was also a generous supporter of the inaugural TCA Youth Leadership Program in July 2023. TBIC is committed to providing leadership and educational opportunities to the future leaders of the Tennessee cattle industry.


“We are grateful for the partnership we have with the Tennessee Beef Industry Council, Valerie Bass, and her staff,” said Melinda Perkins, TCA Director of Youth Programs and Outreach. “The Beef Council recognizes the importance of preparing the next generation of cattlemen and women to serve as leaders in the industry.”




TCA was founded in 1985 and has more than 6,500 members from across the state and the southeast. The organization works to provide the cattlemen of Tennessee with an organization through which they may function collectively to protect their interests and work toward the solution of cattle industry problems and to build the necessary goodwill that will bring both governmental esteem and recognition to the industry.


For more information visit, email or call (615) 896-2333. Be sure to follow the TCA on our Facebook page:, Instagram, and Twitter accounts: @TennesseeCattle. 


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